M&S said it would become the first UK food retailer to source only pole & line or line-caught tuna for its fresh foods from sandwiches to fresh steaks and the same for canned tuna by the end of the year. Conservationists say pole and line and line-caught are the best for ensuring that fishing boats do not kill other species such as turtles and sharks. The documentary End of the Line has warned that at current rates of overfishing most seafood could be gone from the oceans by 2048.

The new film was released at cinemas nationwide on World Ocean Day. It explores the last few decades of the fishing industry that has seen 88 per cent of EU stocks overfished and fisheries around the world collapsing.

The film has also received support from Young's, (and its parent, the Findus group) Britain's biggest seafood producer, which praises it for its contribution to the debate on sustainable fishing.

James Turton, Group director of Sustainability and Corporate Affairs said: "This is an impactful, well-made documentary and we welcome its intent to highlight the vital importance of protecting the world’s fish resources and its call for consumers to choose sustainable seafood.It is clearly both our duty and in our interest to actively support good fisheries management."

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