And it is continuing to drive growth. Chief executive Martin Glenn said that in the first quarter of this year fish grew the most in terms of market share.

In fact 2011 was the fifth consecutive year of core category sales growth with  a seven per cent increase  in EBITDA ( earnings before interest, tax, depreciation and amortization) to 325.8 million euros (£260-million sterling).

Martin Glenn  added: "2011 was our best year yet. We achieved our fifth consecutive year of core category sales and EBITDA growth and delivered on all of our financial targets. The acquisition of Findus in Italy has been transformational and I am proud of the management team’s ability to integrate a large scale business. We are Europe’s leading ‘pure-play’ branded frozen food business, with all three businesses delivering net sales growth.

“This year has started well with growth in all three core categories. With our industry leadership, scalable operating platform and track record of successful acquisition integration, Iglo Group remains the natural consolidator in Europe’s fragmented frozen food market.”

Meanwhile, Birds Eye is bringing a brand new concept into the frozen category with the launch of Fish Fusions; an innovative range of lightly coated fish infused with complementary flavour combinations. The new range is set to offer more inspiration for midweek mealtimes and inject some variety into the current coated fish sector.

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