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HUNGRY spectators, athletes and dignitaries at the London Olympics have eaten their way through 40 tonnes of seafood at just over the halfway stage of the event.
However, the good news is that all the fish sold has had to be “demonstrably sustainable” and the fish and chips on sale to the public join a range of MSC certified seafood at the games – from hoki in Filet-o-Fish at the world’s busiest McDonald’s, to the Jersey lobsters, served to honoured guests at the opening ceremony.
Toby Middleton, UK Manager for the MSC, says: “London 2012 promised to be the most sustainable Olympics ever and we’ve certainly seen that living up to its promise with the seafood sourcing. The commitments made by Olympics suppliers will inspire people around the world to consider where their fish comes from and – when they get home in over 80 countries around the world – they’ll be able to choose MSC certified options.”
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