Antony Worrall Thompson, the celebrity chef, has launched Seafood Week (1-8 October), the UK's largest celebration of seafood, demonstrating how quick and easy fish and shellfish are to prepare and cook and how good it is for you. He has also highlighted some of the best ways to cook seafood through a collection of delicious seafood recipes that he has designed exclusively for the event.

Organised by the Sea Fish Industry Authority (Seafish), the theme of Seafood Week 2004 is 'Feeling Good with Seafood,' highlighting the many benefits that seafood has to offer. Now in its fourth year, the celebration will be supported by a vast array of promotions and events, including a £600 million holiday giveaway in fish and chip shops and fishmongers.

Those organising events during the Week include Sainsbury's, Morrisons, Marks & Spencer, Tesco, Safeway, Somerfield, Waitrose, Harvey Nichols,

Iceland, the AA, Waxy O'Connor's, JD Wetherspoon, Chef & Brewer, Les

Routiers, Iceland, Muscadet Wines and the Champagne Information Bureau, as

well as fish mongers, fish and chip shops, restaurants and seafood

processors throughout the country.

New research to be revealed during Seafood Week will show that, on average, UK consumers eat less than half (49.4%) the minimum amount of seafood recommended by the Food Standards Agency as part of a healthy, balanced diet.

To help alleviate pressure on traditional fish stocks, Seafood Week will also encourage consumers to be more adventurous and try some of the 100 different varieties available in the UK.

*www.fishupdate.com is published by Special Publications. Special Publications also publish European Fish Trader, Fishing Monthly, Fish Farming Today, Fish Farmer, the Fish Industry Yearbook, the Scottish Fishermens’ Federation Diary, the Scottish Seafood Processors Federation Diary, the Fish Farmer Handbook and a range of wallplanners.

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